Florentino Perez: New economic policy at Real Madrid

"We will do in one year what should be done in three". That was the phrase Florentino Perez said the day he announced his candidacy for the presidency of Real Madrid in 2009. Said and done. The white president has reduced net spending on player signings by nearly 50 percent in each of the three years of his term.

Florentino Perez

In the first season, signings net spending was 175 million euros, with an expenditure of 267.5 and revenues of 92.5 per transfer. The amazing cost was increased due to the purchase of three of the best players in the world: Cristiano Ronaldo, Kaka and Benzema.

In addition to the galactic trident, also came Xabi Alonso, Albiol, Arbeloa, Granero, Garay and Negredo (that summer was sold to Sevilla). Even to sign the coach, Pellegrini, Real Madrid had to pay 4 million euros. A huge disbursement, but necessary because the team needed an urgent facelift. Even an effort was made to reinforce the Real Madrid Castilla and 1.5 million euros were paid to sign Joselu, this year's top scorer at youth team.

However, the spectacular effort in the signings was alleviated somewhat by sales. Sales of Robben, Sneijder and Huntelaar left in the coffers of the club 58 million euros. By Negredo, Real Madrid earned three times what he cost. The remaining revenues were thanks to sales of Javi Garcia and Saviola (Benfica), Parejo and Miguel Torres (Getafe) and Heinze (Marseille). In total, 92.5 million in the sale operations.

In 2010-2011 season, Florentino reduced the transfers spending by 53.7 percent, remaining at 81 million euros. Along with Mourinho came Di Maria, Özil, Carvalho, Khedira, Pedro Leon and Canales. Seven new faces with a 94 million cost. That year two players were sold; Van der Vaart and Soldado. Total incomings: 13 million euros.

In the season just ended, the net expense was reduced to 42 million euros, which translates into a 51.8 percent less than in the previous season. In the second year of Mourinho leading the white team, Real Madrid made ​​five signings: Sahin, Altintop, Coentrao, Callejon and Varane. The cost was 55 million. The earnings due to the sales were 13 million euros.