|Santiago Bernabeu Project|
The stadium generates 25% of the club's annual income, thanks to the money raised by contributions from members and subscribers as well as the ticketing for matches and 4,200 VIP locations. The rest of the revenue comes from television rights (35%), commercial operation (30%), UEFA (5%) and rights for selling T-shirts (5%).
Therefore Florentino Perez has decided to present to the membership-electors in the next Assembly (September 25) the new Santiago Bernabeu project. This is to create, on the facade of the stadium facing the Paseo de La Castellana Street, an area of entertainment and shopping center of over 30,000 square meters in which will be located a mall, several upscale restaurants and a five stars hotel, whose main interest will be to rent suites overlooking the field so that fans can watch Real Madrid matches without leaving the room. In most modern stadiums in England and America this is quite common.
Is also being studied closing the stadium with a cover, which will cost about 40 million euros. The club expects a minimum return of 200 million euros for this ambitious project.