|Cristiano Ronaldo and Sergio Ramos with the new Real Madrid shirt 2013/2014|
The campaign is called Real Fan. All those fans who upload their photo with the new shirt in www.realmadrid.com/adidas will appear in the back of the players' shirts. It is another form to get loyalty of the millions of fans who follow the team Real Madrid and buy the official clothing. Thus, the club and the sponsor want to reward all those fans who buy this shirt.
Look yourself in the Cristiano Ronaldo's number 7, in the jersey of Iker Casillas, and in the other numbers of the players who will form the Real Madrid squad 2013/2014 will be something exceptional.
The new home kit shirt for the next season was launched last week in an act on the lawn of the Santiago Bernabeu. All players posed with Florentino Perez on a day that also released the new sponsor, Fly Emirates. With this new contract Real Madrid will get an income of 25 million euros per season.
It will be the first time that in the Real Madrid shirts (in the numbers of the players) we will see the faces of their most loyal fans. Other clubs have already done. Another project that are within Real Fan campaign is to choose some of those fans in order to become part of one of the ads that Adidas will record with the players. We look forward to see how it all ends.