Real Madrid will make a tour of Asia in the next season as confirmed on Monday at the Santiago Bernabeu, the Minister of Industry, Miguel Sebastián, and the mayor of Madrid, Alberto Ruiz Gallardón.
"The club returns to the Asian tour this summer. It did not do that since 2005. The Asian market has huge potential and we want to increase that market. China is an emerging market. We had 90,000 Chinese tourists in 2009, 100,000 in 2010 and want to reach the million in 2020", said the minister.
In other way, Ruiz Gallardon said the world has 294 million followers of Real Madrid and with tours like white team will make "from Los Angeles to Asia", the club manages to reaffirm a love for the Real Madrid which is "easy to find throughout the world, from Ghana to the U.S.A.", he said.
With this agreement was confirmed the presence of Real Madrid in the U.S.A. and Asia. In addition, advertising campaigns will make with the star players of Madrid and there will be advertising on billboards at the Bernabeu in League matches and in Valdebebas.