3.01.2011

Real Madrid will tour China and the U.S.A.

"Our challenge is to continue working, building our shield, our shirts and our name, Madrid, for FIFA grant us the title of best club of the XXI century and in this agreement is our commitment that we will work to achieve it". Florentino Perez was compelling to put the finishing touch to his speech at the signing of an agreement between Real Madrid and the public institutions; Spanish Ministry of Industry, Tourism and Commerce, the Community of Madrid and the City Council, so that the club promotes Spain and its capital as tourist destinations under the slogan: Visit Spain, Visit Madrid.

Real Madrid will promote Spain with an international tour next summer


Real Madrid will make a tour of Asia in the next season as confirmed on Monday at the Santiago Bernabeu, the Minister of Industry, Miguel Sebastián, and the mayor of Madrid, Alberto Ruiz Gallardón.

"The club returns to the Asian tour this summer. It did not do that since 2005. The Asian market has huge potential and we want to increase that market. China is an emerging market. We had 90,000 Chinese tourists in 2009, 100,000 in 2010 and want to reach the million in 2020", said the minister.

In other way, Ruiz Gallardon said the world has 294 million followers of Real Madrid and with tours like white team will make "from Los Angeles to Asia", the club manages to reaffirm a love for the Real Madrid which is "easy to find throughout the world, from Ghana to the U.S.A.", he said.

With this agreement was confirmed the presence of Real Madrid in the U.S.A. and Asia. In addition, advertising campaigns will make with the star players of Madrid and there will be advertising on billboards at the Bernabeu in League matches and in Valdebebas.

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